Loom act must save cultural fabric of India

Deccan Chronicle

Hyderabad-based Dr Sharmila Nagraj Nandula, with a PhD in handloom textiles, in her research paper points out, “The carbon footprint assessment clearly showed that every country in the world should start thinking in terms of buying local, which not only cuts carbon emissions but also helps the communities in the rural areas to take care of crafts and farming which is the need of the hour. The 100 per cent naturally dyed organic handloom cotton has the least impact on earth as it follows all the good earth practices in procurement, processes and disposal of waste.”

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Fruits of the looms go online

The Hindu

October 27, 2014

 

Madras Checks

Little known rural groups in different parts of the country bring out hand-woven and hand-knitted shawls, stoles and jackets for the colder months. Most buyers wouldn’t have access to the products of these groups unless one knows how to source such products through specialised stores or travelling exhibitions. But now, with the help of online retailers, these groups get their space in the sun.

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Beating UV rays, Naturally

 

Metro India

July 23, 2014

The best combination to protect from ultra violet rays is natural fabric and natural dye.

The extracts from the natural resources have their own ability to fight with the (UV) rays. The range of protect varies from fabric to fabric. The ultra violet protection factor increases depending on the fabric. The dark hue and high colour concentration of colourate increases the ultra violet protection.

 

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Beating UV Rays Naturally

The best combination to protect from ultra violet (UV) rays is natural fabric and natural dye.

Being Celebrity For A Moment

Metro India

July 21, 2014

We are striving to give the best product to consumers at the affordable price

Everybody likes to become a celebrity at least for a moment. For such lovers, the 6 degree set up a pop up store at Jubilee Hills in the city, where three branding companies participated and selected some people to walk the ramp.

This is first of its kind of event where three branding companies have come together to give the consumers a new experience. Kaumudi Studio by Dr Sharmila Nagraj Nandula, Hyderabad with its men’s and women’s handloom and handcrafted clothing, Studio Kassa by Aarushi and Arpan, Mumbai with its unique leather bags, Brahma Karma by Swati, Jaipur with its men’s women’s and children’s garments have come together with professionals to organise the programme.

 

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Being celebrity for a momemt.

Being celebrity for a momemt.