Loom act must save cultural fabric of India

Deccan Chronicle

Hyderabad-based Dr Sharmila Nagraj Nandula, with a PhD in handloom textiles, in her research paper points out, “The carbon footprint assessment clearly showed that every country in the world should start thinking in terms of buying local, which not only cuts carbon emissions but also helps the communities in the rural areas to take care of crafts and farming which is the need of the hour. The 100 per cent naturally dyed organic handloom cotton has the least impact on earth as it follows all the good earth practices in procurement, processes and disposal of waste.”

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Civilization And Social Changes

As human civilization we had been ruled, oppressed and abused for hundreds of years. Each country has its own history of such events cutting across all segments of society. The moment now in the history of human existence is the most apt time for social change. There is the best of everything available to make an impact more powerful than ever. Social change is about letting people live their lives in the environment which is most dear to them with dignity.

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Why should we use handloom?

Benefits of Handloom

Handloom weaving had the inherent ability to imbibe positive energy into the products. Our research proved that there is a definite improvement in health parameters when handloom cotton is worn for longer periods of time. The eebrgy field enhances as lot of slow processes and conscious processes positive energy is imbibed in the product which passes on to the wearer. This kind of clothing can be used to reduce stress  as by nature is very soothing to  the wearer. This not only will create a balance in one’s life but can also enhance productivity in people and detox them to keep them away from stress related ailments which are so common in today’s world.

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Fruits of the looms go online

The Hindu

October 27, 2014


Madras Checks

Little known rural groups in different parts of the country bring out hand-woven and hand-knitted shawls, stoles and jackets for the colder months. Most buyers wouldn’t have access to the products of these groups unless one knows how to source such products through specialised stores or travelling exhibitions. But now, with the help of online retailers, these groups get their space in the sun.

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